Email Benchmarking

Welcome to the Shorenstein Center’s Email Benchmarking Tool. This tool is intended to help you and your organization understand and track your email newsletter metrics. This tool was developed as a part of the Single Subject News Project, thanks to the generous support of the Knight Foundation. The aggregated and anonymized data collected from this tool will be used for research purposes only.

This tool should only be used by media and journalism organizations and requires a valid MailChimp API key.

Get Started

Which Email Metrics Really Matter?

Our email benchmarking tool provides reports and recommendations for improving the health, growth and engagement of your newsroom's email products.

Compare your newsletter's performance. How do you stack up?

Apply to join

Enter your MailChimp API key

Receive reports

Benchmark analysis and updates